The Village of Arroyo Grande
The Arroyo Grande Village Improvement Association

The Arroyo Grande Village Improvement Association is dedicated to the preservation, restoration and promotion of Arroyo Grande Village. The Association was started in 1980 by about 25 merchants as a social group wanting to have a Christmas party. Three years later they included an ice cream social for the community, with Bernardoz furnishing the ice cream.

This was the beginning of the Strawberry Festival which is held every Memorial Day weekend and draws thousands of people from all over the United Sates. The Strawberry Festival became the fundraising event for such functions as, Christmas in the Village with Santa Claus, Halloween for the Kids, a Scholarship Fund for the High School Seniors, the Village brochure, the Summer Concert Series and many other events.

Board of Directors

Laurie Waller, Laurie Waller Massage Therapy
Toni Pelletier, Village Salon
Debbie Schiro, Rooster Creek Tavern
Bob Lund, Arroyo Grande in Bloom
Randy Steiger, ReMax Del Oro
Lance Gonzales, Sport Dugout AG
Scott Astrosky, Astro Financial & Insurance Services

Association Membership

AGVIA Membership fee is $100 per calendar year. All businesses and individuals are welcome to join.


$500 scholarships are awarded annually by the Arroyo Grande Village Association to exceptional Arroyo Grande High School students. Recipients are judged based on academic performance, community service and involvement in extra-curricular activities.

Arroyo Grande Village Association Members receive a basic business listing on this popular web site and are invited to our monthly meetings and annual dinner banquet. For a small additional fee, members are also listed in our printed brochure which is distributed to tourists in The Village and to popular lodging and tourist attractions throughout the county.

Contact us if you are interested in signing up as a member or obtaining additional information.

Anne Ricci Scholarship Fund:

The scholarship awards are named the "Anne Ricci Scholarship Fund" in memory of Anne Ricci who devoted much of her life to the enhancement of the Village and especially as one of the founders of the Arroyo Grande Strawberry Festival.

Contact Information:

Arroyo Grande Village Improvement Association 
P.O. Box 1526 
Arroyo Grande, CA 93421
(805) 473-0345 (fax)
(805) 473-2250 

info@arroyograndevillage.org

AG Village

AG Strawberry Festival

AG Village Concerts


Contact Us